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Domain authority checker

See how strong a website is from its backlinks. Free, no signup.

Scores come from the Crawly open web index. They are not Moz Domain Authority or Ahrefs Domain Rating, so compare sites using this tool only against each other.

What is domain authority?

Your site
Links from other websites are the main signal behind any authority score.

Domain authority is a score that estimates how strongly a whole website is likely to perform in search compared with other sites. Moz introduced the idea and uses a 1 to 100 scale, where higher numbers point to a stronger link profile. Other SEO tools now publish their own versions, such as Domain Rating from Ahrefs, and each one is built from its own data.

The score is not a Google ranking factor, and Google does not use it. SEO teams still look at it because it is a quick way to compare websites, judge a link opportunity, or see whether a site is getting stronger over time.

How this domain authority checker works

Type one or more domains and press the button. The tool looks each domain up in the Crawly open web index, which maps how websites link to each other, and returns four numbers:

  • Authority score: a 0 to 100 estimate of how strong the domain's link profile is.
  • Spam score: a 0 to 100 estimate of how unnatural the link profile looks. Lower is better.
  • Referring domains: how many different websites link to the domain.
  • Total links: how many links in total point at the domain.

These figures come from a different index than Moz, so they will not match a Moz DA checker. Treat them as a consistent way to compare one site with another, and use the same tool every time you check.

Domain authority vs page authority vs domain rating

Domain authority looks at an entire website. Page authority looks at a single URL. A site can have a modest overall score while one well linked article has a much stronger page score. Domain Rating is the Ahrefs version of the same idea, and Moz DA is the original. All three are estimates built from link data, and none of them is a number Google publishes.

This checker reports domain level numbers only. If you need page level figures for a specific URL, use a DA PA checker that offers them, and keep the two scores separate when you compare sites.

What is a good domain authority score?

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A rough way to read a 0 to 100 authority score.

There is no universal good number, because scores only mean something next to other sites in the same niche. A local bakery and a global news publisher live on very different scales. As a rough guide:

  • Under 30: a young or lightly linked site. Focus on publishing useful pages and earning your first quality links.
  • 30 to 60: an established site with a healthy link profile. Many competitive niches sit in this range.
  • Above 60: a strong, well linked site. Gains tend to come slowly at this level.

A better habit than chasing a number is to check the three or four sites that rank for your main keywords and work on closing the gap with them.

How to check a website's authority in four steps

  1. Enter the domain, for example example.com. You can paste a full URL and the tool trims it down to the domain.
  2. Add more domains on new lines if you want to compare competitors side by side.
  3. Press Check authority and wait a few seconds while each domain is looked up.
  4. Read the authority score and spam score first, then look at referring domains and total links to see what sits behind the number. Use Copy table to move the results into a spreadsheet.

How to increase your domain authority

  • Publish original content worth linking to, such as data, tools, clear guides and direct answers.
  • Earn links from relevant sites through guest posts, digital PR, partnerships and resource pages.
  • Fix broken pages and redirect old URLs that still have links pointing at them.
  • Strengthen internal linking so your most important pages are easy to reach.
  • Avoid low quality links and spammy directories, and clean up the ones you already have.
  • Keep the site fast, mobile friendly and regularly updated.
  • Promote your content on social platforms. Those links rarely pass authority directly, but they help new readers find the page, and some of those readers will link to it.

Expect progress to take months, not days. Sites scoring under 30 usually gain the most from the basics, while stronger sites benefit more from targeted link building.

Understanding spam score

Spam score estimates how much a site's link profile resembles the profiles of low quality or manipulative sites. It looks at patterns such as unusually dense links, links from a narrow range of sources and weak authority signals. A low number is what you want to see.

  • 0 to 20: the link profile looks natural.
  • 21 to 50: worth a closer look.
  • Above 50: review the backlinks carefully.

A high spam score is a warning sign, not a penalty, and Google does not use it. If you see a high number on your own site, audit the links pointing to it, ask for removal of clearly paid or spammy ones, and use the disavow tool only for links you cannot get removed and that look manipulative.

Track progress over time

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Check the same sites on a schedule and watch the direction, not just one number.

A single check is a snapshot. The real value comes from checking the same sites on a schedule, for example once a month, with the same tool each time. Note the authority score, spam score and referring domains, and watch the direction rather than the exact figure.

If the score drops, look for lost backlinks, a recent site migration or a burst of poor links. If it rises, find out which content earned the links and repeat what worked. Pair authority data with traffic, rankings and conversions so you are judging real results.

Who should use a website authority checker

  • Bloggers and publishers vetting guest post and link partners.
  • Agencies and freelancers comparing a client with its competitors.
  • Site owners checking a domain before they buy it.
  • Online stores and local businesses benchmarking against rivals.
  • Advertisers deciding whether a site is a good place for a placement.

Frequently asked questions

The basics

What is domain authority?

Domain authority is a score that estimates how strong a whole website is, mainly from the links that point to it. Moz created the metric and uses a 1 to 100 scale. Other tools publish similar scores built from their own data.

What does a domain authority checker do?

It looks up a domain and shows scores and link counts that describe its backlink profile. You can use the results to compare websites, spot weak or strong competitors and judge link opportunities.

Is this domain authority checker really free?

Yes. You can run checks at no cost. To keep the tool free for everyone, each visitor has an hourly limit and the site has a daily limit.

Do I need to sign up to check DA?

No. There is no account, email or login. Enter a domain and press the button.

How is domain authority calculated?

Every provider uses its own formula, but all of them rest on link data: how many sites link to a domain, how trusted those sites are and how natural the pattern looks. The exact formula behind this tool belongs to its data provider.

Who created the domain authority metric?

Moz created Domain Authority. Ahrefs has Domain Rating and other SEO platforms have similar scores, which is why numbers differ from tool to tool.

What is a website authority checker used for?

Common uses are comparing your site with competitors, deciding whether a guest post site is worth your time, checking a domain before buying it and tracking link building progress.

How many domains can I check at once?

You can check several domains in one go, one per line. The limit is shown above the input box. Each domain is checked separately, so results appear one after another.

Can I check any website, including competitors?

Yes. You can look up any public domain. You do not need to own it or verify it.

How often do the scores update?

The data comes from an index that is refreshed over time, not live. Results are also kept for a short period on this site so repeat checks load fast, which means a score can lag behind recent link changes.

What is the difference between a site authority checker and a domain rank checker?

They are two names for the same kind of tool. Both estimate how strong a domain is from its links, and both are comparison scores rather than official rankings.

Why do different DA checkers show different numbers?

Each tool crawls a different part of the web and calculates its score differently. A site can look a little stronger on one tool and weaker on another. Pick one tool and use it consistently.

Reading your results

Is this the same as Moz DA?

No. This tool uses the Crawly open web index, not Moz data, so its numbers will not match a Moz DA checker. It works well for comparing sites with each other, but it should not be quoted as a Moz figure.

What is a good domain authority score?

It depends on your niche. As a rough guide, under 30 is a young site, 30 to 60 is established and above 60 is strong. The most useful comparison is with the sites that already rank for your keywords.

What is a good spam score?

Lower is better. A score of 20 or below usually looks natural, 21 to 50 deserves a closer look and anything above 50 calls for a careful review of the backlinks.

What does the authority score mean here?

It is a 0 to 100 estimate of how strong a domain's link profile is, based on the Crawly index. Higher means a stronger profile. Use it to compare sites, not as an official ranking.

What are referring domains?

Referring domains are the different websites that link to a domain. Ten links from one site count as one referring domain, which is why this number is a better sign of reach than raw link counts.

What are total links?

Total links is the overall number of links found pointing to the domain, including several links from the same site. Read it together with referring domains.

What is the difference between DA and PA?

Domain authority describes a whole website, while page authority describes one URL. A strong domain can have weak pages, and a single popular page can outshine its domain.

Does this tool check page authority?

No. It reports domain level numbers only. For page level figures, use a tool that offers a DA PA checker for individual URLs.

What is the difference between domain authority and domain rating?

Domain Rating is the Ahrefs metric and domain authority is the Moz metric. Both estimate link strength on a 0 to 100 style scale, but they use different data, so the numbers do not line up.

Is domain authority the same as PageRank?

No. PageRank was a Google algorithm that scored pages by their links. Domain authority is a third party estimate for whole domains. They share the idea that links matter, but they are different things.

Can domain authority reach 100?

Scores near 100 are extremely rare and belong to the biggest sites on the web. On most scales, every point gets harder to earn as you go up.

Can a new website have a high authority score?

It is unusual. A new site has had little time to earn links, so its score is normally low. A new site backed by a well known brand or many fresh links can still start higher than average.

Domain authority and SEO

Does domain authority affect Google rankings?

No. Google does not use domain authority or any third party authority score as a ranking factor. The score is a stand in that tends to move with things Google does care about, such as the quality of your links.

Why does domain authority matter if Google ignores it?

It is a fast way to compare sites and judge link opportunities. It also gives you a number to track while your link building work pays off over several months.

Is a low authority score bad?

Not by itself. New sites, small local businesses and tightly focused blogs often have low scores and still rank well for narrow searches. Look at your competitors before deciding whether the number is a problem.

Can my authority score go down?

Yes. Scores can fall when you lose backlinks, when linking sites disappear, after a site migration or when the data provider updates its index. A small dip is normal.

Does website traffic affect domain authority?

Not directly. Traffic and authority often rise together because good content attracts both visitors and links, but the score is built mainly from link data.

Does domain age matter?

Not directly. Older domains often score higher simply because they have had more time to collect links. An old domain with no links gains little from its age.

Do internal links affect authority?

Internal links do not change a third party score much, but they help search engines find your pages and pass strength from your best linked pages to the rest of your site.

Do social media links help domain authority?

Social links rarely pass authority themselves. They still help, because a widely shared page is more likely to be noticed and linked to by bloggers and publishers.

Do links from .edu and .gov sites help?

Links from trusted institutions are valued, but the domain extension alone does not make a link powerful. Relevance and genuine editorial placement matter more.

Do site speed and mobile friendliness affect authority?

Not directly. They improve the experience for readers, which makes people more likely to stay, share and link. That can help your link profile over time.

Improving your score

How do I increase my domain authority?

Earn links from relevant, trusted sites by publishing content worth citing. Support that with good internal linking, a clean technical setup and regular updates. There is no shortcut that works safely.

How long does it take to improve domain authority?

Plan for months. New links need to be found and counted, and the index needs time to refresh. Sites with very low scores often see gains sooner than strong ones.

Do backlinks from high authority sites matter?

Yes, especially when the linking site is relevant to your topic. A single link from a respected site in your field can be worth more than many links from unrelated pages.

Are all backlinks good?

No. Links from spammy directories, link farms and unrelated pages can do nothing or even raise your spam score. A natural mix of relevant links is the goal.

Should I buy backlinks?

Paid links that pass authority go against Google's guidelines and can lead to penalties. Paying for real advertising or sponsorship is different, as long as the links are marked correctly.

How do I find bad backlinks?

Review the sites that link to you and look for pages with no real content, hidden text, foreign language spam or exact match anchors repeated again and again. A backlink report from Google Search Console is a good starting point.

Should I disavow links?

Only as a last resort. Try to get clearly manipulative links removed first. Google says most sites do not need the disavow tool, so use it carefully and only for links you can prove are harmful.

Does content quality affect domain authority?

Indirectly, and strongly. Useful, original content is what earns natural links, and natural links are what raise the score.

Do subdomains share authority with the main domain?

It depends on the provider. Some treat subdomains as part of the root domain and others score them separately. Check both versions if you use subdomains heavily.

Can I improve authority without new backlinks?

Slowly, if at all. You can fix broken links, reclaim unlinked mentions and improve internal linking, but meaningful growth almost always needs new links from other sites.

Spam score and using the tool

What is spam score?

Spam score estimates how closely a site's link profile resembles the profiles of low quality or manipulative sites. It is a 0 to 100 number, and lower is better.

Does a high spam score mean my site is penalised?

No. Google does not use this score. A high number is a prompt to look at your backlinks, not proof of a penalty.

How do I lower a spam score?

Audit your backlinks, ask webmasters to remove clearly paid or spammy links and stop building links from low quality sources. Earn new links from relevant sites to improve the overall mix.

Can I use authority scores to pick guest post sites?

Yes, as one filter. Combine the authority score and spam score with checks on real traffic, topic fit and the quality of the content the site publishes.

Can I check a domain before buying it?

Yes. Look at the authority score, spam score and number of referring domains. A good score can still hide a past penalty or poor content, so review the backlinks and history as well.

Can I use the score to judge sites for ad placement?

It is a helpful first look at how well linked a site is. For advertising, also check real audience size, location and relevance.

Why did my check say a limit was reached?

To keep the tool free, each visitor can run a limited number of fresh checks per hour and the site has a daily limit. Domains checked recently load from cache and do not count towards the limit.

Why does a result say cached?

It means the domain was checked recently and the saved result was shown instead of calling the data provider again. This keeps the tool fast and free.

Why does my site show a low score or no data?

New or small sites may not have many links in the index yet. If you have just launched, give it time, keep earning links and check again in a few weeks.

Can I copy the results into a spreadsheet?

Yes. Use the Copy table button under the results and paste into Google Sheets or Excel.

Does the tool store the domains I check?

It keeps recent results for a short time so repeat checks are fast. It does not ask for your name or email.

How often should I check my domain authority?

Once a month is enough for most sites. Checking daily mostly shows noise. Compare the same sites with the same tool and look at the trend.

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